Interactive Technology Specialist David Hiebeler Pushes Syndication
David Hiebler: You back, thank you.
BrokerIPTV : I know you are a guy that likes to talk tech, so we are going to talk technology and it seems like there are more technology tools available to real estate agents now than ever before, would you agree?
David Hiebeler: Absolutely and actually, I feel kind of bad our agents that we talk to, they are getting inundated every thing with the greatest things since sliced bread by a lot of different options. They have a lot of choices to make as far as what best for their business.
BrokerIPTV : Obviously with you at the newspaper trying to stay competitive, I am sure, you are surveying the field and you are looking at Zillows and the Trulias and the Redfin and looking at how they are doing real estate, so forth, what's your take on all of that action?
David Hiebeler: Well, I think it's really good for the industry, I think it is good for the home hunter/owner and the seller that, there are many different ways to show a property and there is many different ways to be contacted now, as an agent whether it is a text message, whether it is e mail.
BrokerIPTV : So the question is, can you do real estate the old fashion way anymore or if you are an agent who has been for thirty years and it is high, I am about picking up the phone and I am about, going to the coffee shop or the breakfast place and meeting some people and then showing some places and can you do real estate the old fashion way without that Internet technology component?
David Hiebeler: I like kind of as you had articulated the only way is if you have a life time referral network in the pipeline and you are pretty embedded in your community, other than that, I think you risk losing your self to those that are tech savvy as far as competitiveness.
BrokerIPTV : Now I love technology, so as an outsider looking in I know a lot of us are waiting to see what's going to happen with Google. Google keeps talking that they are going to release their national platform for searching and viewing real estate. A lot of people say don't bet against Google, because they always win. Your thoughts on making real estate in that national Google platform.
David Hiebeler: Well I think we are all eyes are on what Google is going to do and a lot of different categories and real estate would not be the exception. They have stated that they do not want to have a vertical called real estate but, they do want everybody to release their, all what 880 national MLS. So what is that tell you, I think the bottom line is nationally with the portals it's going to cut in to market share, something has to give.
BrokerIPTV : Switch Hats from tech person real estate agent, your real estate agent today, if you were what tool would you use technology wise?
David Hiebeler: Definitely listing syndication and that's we are putting your listings on not just one or two sites, several sites that are perfect for that listing and another cool tool is Zillows make me move, kind of fun way to farit out as sellers intention, way way before they would have been put their home on a listing service.
BrokerIPTV : Well ok, I hot no way what is going to be hot no way?
David Hiebeler: Listing Syndication again is going to very hot, part of your review, such as recommending an agent and kind of the face book, the social media experience is going to big and mapping is getting even more dynamic, the whole mash up phenomena, again lots of tools for the home owner and the seller to list their properties.
BrokerIPTV : Fascinating stuff, Dave thanks, appreciate it. David Hiebeler: Thank you.