Real Estate Zealot

Tyler Davey of Infusion Development introduces their new product Falcon Eye at the 2009 Inman Connect SF

Tyler Davey: Hi I am Tyler Davey, General Manager with Infusion Development and I am here today to show you Microsoft Surface and Infusion's product Falcon Eye and how can we use it in real estate. So Infusion created a surface application on a touch screen device that allows realtors or businesses or consumers to leverage a 3-D mapping interface to see properties. So for instance we can go into Seattle downtown and when we go into Seattle, what we are going to see are 3-D high resolution textured images being brought to us by Microsoft big maps. Inside this application we can zoom in, we can zoom out, we can rotate and we can pull our custom information like in this case we are pulling up energy information it could be building information, resell values, we are going to pull up custom videos on to the map as well and we are going o get those videos. This could be your 3-D virtual tour, the users can see and interact with, or we could be doing new sub divisions and we can fly into new areas and in those areas we can see custom 3-D buildings that haven't been built yet that are being generated off of your auto CAD files or your drawings and pull those up on to our map in real time and even we can take it to the next level and we can dive into the building and see the video inside the building the room layered all in 3-dimensions. If you want to find out more about Microsoft surface, Microsoft PIN maps and how Infusion can empower your business you can check us out on our website, www.infusion.com or if you want to see any of these technologies, I have been showing you now go to our YouTube site www.youtube.com/infusiondevelopments.

Todd Carpenter-Manager for Social Media with NAR at the 2009 Inman Connect SF

Mark Eibner: This is Mark Eibner with Broker IPTV and we are at Inman Connect in San Francisco, 2009. I am in the lobby here with Todd Carpenter and Todd Carpenter is the Manager for Social Media at NAR, congrats on your position there Todd.

Todd Carpenter: Thank you, thank you very much.

Mark Eibner: So what are you finding out here at this year's with the Inman that maybe different some... than some other events?

Todd Carpenter: Well you know I go to Inman as often as I can because this is where a lot of thought leaders come, not just to speak but to come and listen and so even right here in the hallway, this is a great place to be, you meet a lot of new people, you make a lot of great connections and sometimes those connections don't pay off for a year, but this is where you meet them.

Mark Eibner: Yeah how are things going with your new position at NAR right now with Social Media being something that the national association is looking more at as a viable means for business?

Todd Carpenter: Well I will tell you, when I first came on I thought maybe I was going to have to help, almost evangelize Social Media when going into the associations and really its more like I have to... herd all the different people that really want to use it right now and make sure that we kind of do it in a focused way. So I don't really have to convince anyone that this is a great idea that the association, staff and leadership love the idea of communicating and using the best means is obviously really effective way to do it.

Mark Eibner: Anything on the event or on the forefront here for the national associations meeting this year as far as there is going to be more Social Media classes more people in that genre?

Todd Carpenter: There are definitely going to be more Social Media classes within the annual event itself. In addition to that we are going to have a RE bar camp event which will be the day before the main conference which is un-conference for real estate, a great way to share ideas and then we are even going to have an event called WordCamp and this is a WordPress development seminar which won't even have real estate speakers, its all about how to develop WordPress. WordPress is a blog platform that allows the real estate agency or so the ability to get really geeky if you want to is actually going to be at NAR annual.

Mark Eibner: Excellent, it has been a great scene again Todd I appreciate you are talking with us.

Todd Carpenter: Thanks Mark.

Heidi Walker talks Giroptic 360 at the 2009 Inman Connect SF

Heidi Walker: Hi my name is Heidi and I am with Giroptic 360, here to introduce to you our world's first true 360 panoramic camera to create your virtual tours. It looks very similar to some old technology that's been out in the market for a while but we are very, very different. The first thing about our camera is we take a true, one shot 360 picture. Traditionally virtual tours are created by a series of still pictures, taken around the room and they are stitched together and then edited typically in photoshop or a program to correct lighting issues, our camera avoids all of that. We take a true 360 picture, if you could look at this screen, our pictures are an actual doughnut versus a series of pictures stitched together and what we do is we have a different technology that we call HDR and what the HDR technology is, is a series of three pictures. The first picture our camera takes is going to reflect the way the lighting shows up in the room without any flash. The second picture is going to show an over exposure of the lighting and the third picture is going to show an under exposure of the lighting. When you merge the... when you plug the camera in through USB port into your computer we merge those three pictures together lay them on top of each other to give you one final color corrected picture which creates a beautiful virtual tour and the last difference that's huge is we take a circular picture and we keep it a circular product and a circular tour or traditionally it's a flat picture turned into a circular view. So sometimes you will have a funny edge on your corners and it will give you a fishy look which we definitely don't have. So as you can see without going into what our system can do on the cool, virtual tourist side just the camera alone is extremely cool. So again I am Heidi with Giroptic 360 and thank you for this opportunity.

Jay Thompson awarded the most Innovative blog site at Inman Connect SF 2009

Mark Eibner: This is Mark Eibner with Brokers IPTV. We are at this year's Inman Connect at San Francisco and I am here today with Jay Thompson and Jay has just been awarded the most innovative blog site by Inman and congratulations Jay.

Jay Thompson: Thanks I appreciate it,

Mark Eibner: It is a pretty high honor.

Jay Thompson: It is a high honor, I was, it was honor just to be nominated, so I didn't expect to win, so when my name flashed up I was like wow [Inaudible].

Mark Eibner: So what can you share with our viewers out there?

Jay Thompson: Some of the real benefits of blogging that I think a lot of people just don't appreciate yet. I think you probably in my opinion real estate is a very personal industry or its people industry face to face, belly to belly and a blog at least for me is the single best way to get your personality out on Internet and the Internet is open 24 hours a day, seven days a week, so in markets for you worldwide 24/7, you can be there.

Mark Eibner: So how long have you been blogging then yourself personally?

Jay Thompson: It was four years ago in May so four and a half years roughly.

Mark Eibner: So when you are turn again Internet time.

Jay Thompson: In particularly in real estate blogging and times like dog years that's a long time it was not the first by any stretch of imagination but when I started you had to look really hard to real estate blog and now there is hundreds, thousands I don't know how many there are but there is a lot.

Mark Eibner: So how many times a day do you use your blog personally, do you use Facebook personally and Twitter [Inaudible] what's your breakdown each day and your time up for social media?

Jay Thompson: The blog comes first absolutely. i am not a Facebooker to be perfectly honest, I have a Facebook page and profile obviously, spend probably too much time on Twitter ask my wife, she will tell you or the Twitter for me is its kind of its on the side you know it's a multitasking thing. I have two monitor set up and my Twitter point is at bottom monitor for my Twitter point let's put that [Inaudible] is and so let's stay upon the side wall I am working on the main screen. So when things pop up just kind of coincide and [Inaudible]. So its kind of an ongoing real time kind of thing, blogging... I probably spend two hours a day and that's not just writing that's reading of the blogs researching and thinking about what to write.

Mark Eibner: Content development.

Jay Thompson: That is the good way to put it.

Mark Eibner: So any tips out there for people that are just starting their blog in their blog thinking about giving up blogging etcetera?

Jay Thompson: Probably the best thing that you can do, you have to be patient okay you can't start a blog today and expect the phone to ring tomorrow, its not going to happen its like any other form of prospect any traditional prospect post cards, flyers [Inaudible] knocking all that stuff takes time and you know the big sales trainers will tell you, you have to [Inaudible] up for six months or a year before you start to see your return its kind of the same thing with blogging, its not a magic field, its not instant overnight success but if you are consistent and right quality content you don't have to the world's greatest writer but just produce consistently in it and it works.

Mark Eibner: Great, and the website again is [Inaudible] for your blog?

Jay Thompson: Phoenixrealestateguy.com.

Mark Eibner: And at the back, here we go look at that, thanks Jay.

Jay Thompson: Thank you.

Mark Eibner: For more great real estate articles and information about technology check out brokeriptv.com

Erik Bjornard, Vice President of Marketing with Animoto for real estate at the 2009 Inman Connect SF

Eric Bjornard: I am Eric Bjornard, Vice President of Marketing with Animoto for real estate. We are here at Inman Connect launching Animoto for real estate. Today is day #2 for us and basically what we have got; Animoto is a tool for creating not slide shows, but high production quality video with very, very little effort. Essentially what animoto does... uploads your photos, choose your music, Animoto automatically analyzes both of them and mixes the custom video within just minutes. So basically what we have done is we have kind of automated what television producers and directors spend days or weeks doing, with Animoto now you can do that in just a matter of minutes. So at www.animoto.com/realestate you can take a look at sample videos, see how realtors are using Animoto right now but the bottom line is Animoto gives you an incredibly simple intuitive tool for creating high quality video. We feel like with Internet and Web 2.0 everything is added towards consent, Animoto makes it easy to create video that helps your properties stand out and then on the back end Animoto makes it easy to actually leverage those videos in online marketing, YouTube, Facebook, social marketing Animoto makes it easy to take advantage of those things.

David Carroll with Soft Realty at the 2009 Inman Connect SF

Mark Eibner: Hi this is Mark Eibner with Broker IPTV and we are at the Inman Connect in San Francisco and today I am... have a pleasure to be with David Carroll and David Caroll is with Soft Realty and David could you tell us a little bit about your product?

David Carroll: Absolutely, absolutely. We were the first company to build an IDX service where we wanted to challenge the quality of what the user or the consumer experiences when they are doing their search. So we built this brilliant MLS base property search engine and we are bringing to the real state agents for free. So we got free IDX first and foremost.

Mark Eibner: So this is an IDX product for agents to use and which MLS's are you working with right now?

David Carroll: Right now we are integrated with MLS's out of the Atlanta market, FMLS [phonetic], Georgia MLS, we have got MLS's in Florida, Alabama, Chicago and we are expanding pretty much in areas including San Francisco across the country right now.

Mark Eibner: So what is your... explain to our viewing audience what really the differences as far lead registration and how your product works versus the traditional fill out of form, leave my e-mail, leave my phone number?

David Carroll: Absolutely so not only we are saving money for the real estate agent by just eliminating the cost for the IDX service, we are also helping them expand their market reach by eliminating that barrier what we call "Forced registration barrier" by allowing the agent to engage with the visitor without them even... before they even register their information. So to give you an example Joe Buyer might come to their website and do some searches. He hasn't identified himself, he is saving some properties, he has come back maybe three or four times. The agent is going to pick up on that type of activity and realize "Hey I know this, this area and I am going to send him a message". Again the agent doesn't have his phone number, his e-mail address or his name, but the agent might say "Hey I am Sally agent [phonetic] and I know this area, if I can help you out in anyway please let me know". Joe Buyer might log on the next day and realize there is a message, it's going to be a link up to the top of the search interface and it's going to say "You have one unread message". Joe Buyer might actually click on it and he is going to realize there is somebody that is engaging with him. At this point the buyer is introducing himself or responding and he says "Look we are looking for better school district, some more closer to work", whatever their life story might be its relevant now the conversation is started, they begin the next step of converting that lead. When the agent sends the message to the, to the consumer, the visitor, its not this instant chat message at all, its un-invasive, it's a very subtle "Hey we know you are here, we are here to help, let us know how to start that process". Its not unlike the example that if you are an agent and you are standing in line at a star box and in front of you, you might hear two people talking about this property that they went to look at, not what they were looking for, the kind of bumped out. As an agent you might introduce yourself you don't know their name, you don't know who they are and you say "Hey I am Sally agent, I know this area let me tell you about this property in this other neighborhood". All of a sudden you have just engaged with them and they are saying "Hey great I am so and so let's continue this conversation" and so we want to bring that that real road experience online, it's the same way to build your network in the real world do it on the Internet.

Mark Eibner: So response from a user so far?

David Carroll: We have had a lot of people that were skeptics, [Inaudible] and they were really concerned about how is this going to work for them, we have gotten a lot of response back saying we have met more people this way than we ever would have otherwise, so it's been brilliant.

Mark Eibner: Oh great, great information David and it sounds like a great product.

David Carroll: Great [voice cross over].

Mark Eibner: Thank you. For more great interviews on real estate or real estate technology make sure to go to brokeriptv.com.

Dan Seyer from ribbitmobile.com at the 2009 Inman Connect SF

Dan Seyer: I am Dan Seyer, I am here at the trade show and we are... shown our ribbit mobile. Ribbit mobile is a new product that we are introducing that helps you manage your voice communications. In real estate you know one of the primary communication mechanism is voice messaging, and as we get a lot of messages, it's often difficult to get to the right messages to filter them. So what ribbit mobile does, it transcribes your messages to text and then you can actually get those on your phone as text messages or with the mobile app like on your Black Berry or your iPhone and from there you can read the message, you can share with other people if you want to do that and we also solve the problem in your home office often you don't have to get cell phone coverage, so we can actually route your mobile calls to your home phone or to your computer, where you can answer them however you want. So definitely take a look at ribbitmobile.com, thank you.

Brad Hanks at the 2009 Inman Connect SF

Mark Eibner: Hi this is Mark Eibner, with Broker IPTV, we are at this year's Inman Connect in San Francisco and I have the pleasure of speaking with Brad Hanks and Brad welcome to show.

Brad Hanks: Thanks Mark glad to be here.

Mark Eibner: What have you seen at this year's 2009 Connect?

Brad Hanks: Ah just lot of forward thinking out there and the direction that the broker's industry is headed, real estate in general just the changes that are on the horizon are just amazing, just amazing.

Mark Eibner: Yeah it gets scary every year actually.

Brad Hanks: It does its hard to keep up with it all and you know I understand what agents and brokers are going through you know trying to keep up with everything, this is a great conference for them to see what's on the horizon.

Mark Eibner: You bet you speak to a lot of brokers out there, you are a specialist with Linked In, Twitter, Facebook things of that nature, you spoke... social media speaker, what can you tell our viewers out there that they really need to be looking at for the future real estate?

Brad Hanks: Well you have got to be almost everywhere out on the web any more to really make an impact and reach your consumer. The consumers are out on the spaces and their expectations are that you are going to be there as well. So I am telling him dip your toe in the water, get into that pool and start swimming.

Mark Eibner: You bet, you have seen a lot of... what about the conversions, we are talking about video and TV and iPhones all this stuff its kind of all coming together?

Brad Hanks: Well that's an amazing development as well. We are going to see so many changes with technology convergence over the next two, three years that's... and it concerns me because lot of brokerages right now and operating in a Web 1.0 world. We need to be on Web 3.0, not just Web 2.0. So they really got to get out there and think through their technology strategies and Inman is a great place for them to pick up some tit bits on how to do that.

Mark Eibner: Anything else you can recommend to our people out there that as far as what you picked up from Inman this year 2009?

Brad Hanks: Well keep an ear to the ground always and look for multiple sources even outside the real estate industry that was the point that was driven home many times throughout these conferences. We have to look beyond our own industry to see what's being used to reach consumers out there, we can't rely on just what's happening in our own industry to make an impact, we have got to think bigger.

Mark Eibner: Yeah well once again Brad great information and thanks for speaking with us.

Brad Hanks: You bet Mark!

Mark Eibner: For more great real estate information and technology make sure to visit: brokeriptv.com.

Avi Gupta with SmartZip at the 2009 Inman Connect SF

Mark Eibner: This is Mark Eibner with Broker IPTV, we are at Inman Connect in San Francisco 2009 and I am with Avi Gupta and Avi Gupta is with SmartZip. And welcome to the show Avi.

Avi Gupta: Thank you very much.

Mark Eibner: So tell me about your product, we were talking a little bit before, what's the difference between SmartZip and Zillow and cyberhomes and are you just another one of those?

Avi Gupta: Not really, so if you put it in ten seconds what we are really is the morning star rating for properties for residential real estate. So we have come up with an analytics and quantitative based approach where you can go and type in any home address and find out what its really worth for the long run, be it a home for... you know to live in or as an investment property.

Mark Eibner: So you use it more sophisticated analytics?

Avi Gupta: Exactly what we do is we look at historical data, going back 20 plus years and we try and correlate home prices historically speaking to all the other factors that might influence home prices and these are things like demographics you know income levels, population, trends, job trends, schools ratings you know crime, safety, lifestyle we have over, and over a thousand different data points that we analyze and figure out which ones really impact home prices and how, based on vary you know sort of minute property level information, we look at macro data, micro data and property data and then correlate that to home prices, and then we use that as a yard stick to say okay which homes and which markets might likely out perform other homes you know in the neighborhood.

Mark Eibner: So what's your count on total addresses as far as in the US [Inaudible], what's in your database right now?

Avi Gupta: Okay so what we do we have just launched a beta public site about a month and half ago in June and today we cover California and Florida and we have scored and rated almost 15 million properties across these two states. So beta listing or not we have rated it, so you can go to the site, you find a home that you know it maybe your home or it might be a listing you might have found somewhere else, you can type in the address and you will be able to get a writing, the SmartZip score as well as analyze that home you know code for cash front ROI, so if you are going to rent it out what's my expected cash flow, what's my expected ROI in 5, 10 or 15 years?

Mark Eibner: So you also have some tools then for investors?

Avi Gupta: Correct, we have tools which basically help investors analyze rental income, expected maintenance you know expected vacancy rates and these are analytics that we have built using you know data sources and then we help investors figure out you know what they can expect in terms of cash flow ROI and then shortly there after we will have other analytics like cap rates and you know cash and cash return and a few other things.

Mark Eibner: So how long do your auto beta move into the other states in the United States?

Avi Gupta: The plan at least as we speak today is to do a national role out sometimes in Q1 of next year.

Mark Eibner: Interesting. Well great information and the site for that again is what?

Avi Gupta: Its www.smartzip.com.

Mark Eibner: Super we will [Inaudible] and good seeing you here at Inman.

Avi Gupta: Thank you very much for the opportunity.

Mark Eibner: You bet.

Author of Technology Evangelist-Ed Kohler offers his unique insight on Localism

Mark Eibner: Ed welcome to Broker IPTV. My name is Mark Eibner and our guest today is Ed Kohler. ED is the author of Technology Evangelist and ED is the web strategist and Ed welcome to the show.

Ed Kohler: Hi! Mark how are you doing?

Mark Eibner: I am doing great, super to have you on here.

Ed Kohler: Thank you.

Mark Eibner: We are going to look forward to these weekly chats with Ed and Ed unique insight and I think one of the things we are talking about earlier today is may be addressing one of those areas you are still not seeing fulfilled by the real estate brokerage community which is perhaps localism.

Ed Kohler: Yeah, I think it's an area on the web that still has a lot of opportunity for growth.

Mark Eibner: And may be you could define what we think localism is and what type of growth...what do you mean by growth? What can brokers be doing to be more successful in their blogs on the web?

Ed Kohler: Sure, well as I see the real estate discussion as it happens off-line there are a lot of different levels of conversations that happen, but one really important level when people are kind of going through a buying decision is they are trying to figure out which neighborhoods or which developments or which condos they want to consider and while doing that now they are asking their friends and they are talking about what is it about a certain neighborhood that makes it very livable or an appropriate neighborhood for them to consider buying and you know maybe they are interested in being their trails or it's a certain commute time or they are wanting to have a yard that is large enough to have a dog, whatever it is a lot of discussions happened around that, but right now I online I haven't seen a really good transfer of that type of knowledge to the web, where you know real estate agents clearly have this information in their heads, but I don't see it being organized well online yet. So, there is an opportunity for people to...for real estate agents or for brokers to provide that type of information in a way that is easy to digest and figure out what will be the appropriate neighborhood to even consider looking for a home.

Mark Eibner: Right, what about some of the more community or social media based sites like say Zello and Trulia you have got Trulia voices, I have seen some brokers there interacting with the consumers stalking consumers etc.

Ed Kohler: Yeah, well I think those sites are probably doing a better job of with a lot of brokers are, but I think a broker that can do a job of organizing those type of information I mean, they are the experts in their local community and there is no reason you need to rely on a site like Trulia or Zillo to do this and if you decide you rather you know help them make money then that is fine, but why not become the source of information in your community, so...

Mark Eibner: So, you are really talking about brokers once you give a couple of examples of localism or things that they could be authoring that are really ultimately long and short tail words search words out on the internet.

Ed Kohler: Yeah, where I think a lot brokers get hung up is on thinking about the most high level terms that people may search for in their market. So, it's the terms such as homes for sale in Colorado or real estate in Arizona things like that, well when people start searching they may start at that level, but over a time their searches start to become more and more precise and one of those levels is when they start searching for the names of neighborhoods or for a small suburb names or the names of a specific condos that particular level is something I don't see it lot yet on a brokers website then beyond that people do go further down to when they start searching on stuff as specific as the address of the property and MLS number and lot of real estate sites if you get to a site do a very good job like that, but it's in-between there where there is a lot of opportunity of not just showing up, but having some information there that helps to explain what people are looking for and if they type in like I live in a neighborhood called Longfellow in minneapolis and if someone has searched for Longfellow hopefully they are going to move across the site that helps to describe why do people live in this neighborhood? What is it about this neighborhood that makes it livable? So that is where...it's information that exists in the minds of brokers, in the minds of the agents, but it hasn't really been organized well to guide consumers, neighborhoods are good fits for you know what they are looking for their lifestyle.

Mark Eibner: Yeah, so if may be somebody out here take Pearl street here down in Denver, to something as simple as great Sushi Restaurant Pearl street, Denver, or Sushi Restaurant 210 a blog post talking about including some video may be including some photos of just real brief what you had for lunch literally last week in that specific neighborhood right.

Ed Kohler: For sure and you know as far as you know, because agencies naturally are out in the road all the time and exploring neighborhoods it's possible that they may actually have more benefit from, if they are going to jump into a third party site and contribute information you could go to Trulia or Zillo, but you could also go to things like Urbanspoon or you now Yelp and contribute information there with you know and let people know they are an agent you know put that in your profile, but if you have knowledge and like say you are foodie and you go out and you are trying every new restaurant in town, if you wrote up reviews about that and people could tell like well this person obviously is a person who knows this town very well.

Mark Eibner: Right.

Ed Kohler: Yeah, it's indirect sale, but it can be valuable.

Mark Eibner: Yeah, I think it's one of those things we were trying you said a lot of brokers are pretty well versed in posting their listings, but they are not really well versed in being transparent to the consumer to actually prove that they really are an expert in a local area.

Ed Kohler: Yeah and I swear, because I...it actually I think off-line [Inaudible] that neighborhood expertise has still done better than this online, because if you go into a community and you look at the art signs, you can tell who is doing business there or if you look at the bus benches or may be the billboards things like that you know people... agents will own neighborhoods, but online they are not doing the same thing which is strange, because a lot of agents really do focus on specific areas, so they should try to own areas you know I see somewhere they are starting blogs around areas and they are trying to keep up in the news aggregates what is going on in their community and report on community meetings or things like that, that kind of stuff could be really cool, you know as a way to not just say that I am in this neighborhood, but to demonstrate your knowledge of that neighborhood.

Mark Eibner: Yeah, exactly in the past as far as geographic farming it really came down to how much money for how long you could spend to dominate an area and now the which is called the more Web 2.O transparent community it's truly more of the broker spending their time and knowing about short...long tail search words for dominating that same geographic neighborhood online.

Ed Kohler: Yeah, I think that is a big part of it just figure not all the ways that people are going to search for a community, the people get very...very...very precise and if you can have something that shows up on the more specific terms, they also tend to be cheaper like if you are getting into buying ads on Google Adwords and things like that. So, you know try to get past the most obvious dozen things that people may search for and don't just keep chipping it out over a time you know it's unfortunate it's kind of like taking your vitamins everyone knows that [Inaudible] exercise if you want to stay in shape, but you know to actually get out there I can write a blog post on a daily basis or weekly basis just provide some information that stuff just gets archived and it builds and builds and builds over the time and you have to put this showcase of information that proves your knowledge.

Mark Eibner: You [Inaudible] I think something is simple if people...brokers really understood the power of blogging and the fact that if you just wrote one small blog post everyday that is 365 post a year and they don't have to be long post they could be a photo post, they could be a video post, anything that's got the right title and a key word text to it, eventually it's going to get...start to get compiled by Google and all the other search box to give precedence to that broker and that neighborhood on those long tail short tail words.

Ed Kohler: Oh! Exactly and you can't do this in every community, but in communities where you can post yourselves online, I think that is also a good way to demonstrate where you have actually done business, because you know you could say that you work in a community, but if you can just show people not really I have done a ton of transactions in this community so I think that can help as well.

Mark Eibner: Any brokers you are familiar with Ed that you know that have had success or work in this area for being good on localism and local data.

Ed Kohler: I think it varies a bit I think, I see most of it being done today by agents on their...by their own, whether just they can move a little bit quicker and they are little more innovative at times where they are starting to own a community with their blogging for example there is a guy in Minneapolis [Inaudible] banker named Jason [Inaudible] he is a young guy he is about 25, works with a lot of buyers and one of the things he is doing is he is driving around development...some in the suburbs like Apple Valley or Mendota heights in different communities and he is explaining you know he drives around has his camera and shows the construction there, goes past the local retail and people can see what is walkable from the location, describes how far it is from Downtown, Minneapolis or St. Paul, stuff like that where you know in a couple of minute video he is really able to show people why people live in that community and that is something where if anyone is considering living there, they are going to find that very valuable and he was already there, so it wasn't a huge time for him to do that [Voice Crossover] not a big commitment.

Mark Eibner: Right Ed well once again, looking forward to talking to you with next week and I appreciate your input and the information for our brokers.

Ed Kohler: Thank you Mark.

Mark Eibner: And we will be...once again if you guys want to find out more information about Ed Kohler, just go to Technology Evangelist, Ed has got a lot of great information up there and things inside and outside of real estate, like I said he is the author and founder of Technology Evangelist and also he is the founder and owner of the blog Haystack In A Needle and he is our web strategist and we look forward to weekly chats on interesting topics and subjects as it relate to our real estate business. Well looking forward to seeing you all next week have a great day.

Ed Kohler: Thank you Mark.

Mark Eibner: Thanks Ed.