BrokerIPTV: Today we are talking with David Douglas, he is the board director for [Inaudible][00:00:03] and agent with Keller Williams, David welcome.
David Douglas: Thank you, how are you doing?
BrokerIPTV: Nice to have you here.
David Douglas: Thank you very much.
BrokerIPTV: Talking about a topic, I like a lot which is social media and new marketing and so forth, but there is a lot of realtors that go oh! I don't really want to talk about that, let's start there, why are they a little skittish about social media?
David Douglas: I think most people, most realtors don't understand getting onto social media and the impact it can have in the business. I think most time they get on there and they think you know what, this is just people having fun and people talking about useless stuff, but to me it's about being on the top of my clients minds day in and day out, and that is how I am portraying it to them, trying to get and say you know what guys, get on there and be on the top of their market, you are sending out monthly mailers once a month, and I am saying like once a week, once a day so.
BrokerIPTV: That is a great point and you can do it so quickly with just a click.
David Douglas: Right.
BrokerIPTV: Once you get started all right, the two the people most know about is probably Facebook and Twitter, let's just go ahead and tackle Twitter for those people who don't know what is it, how does it work?
David Douglas: Okay. Twitter is basically a 140 characters, and it's a quick sms message to send out to the world. Originally it started out as hey what are you thinking about right now, and a lot of people with a hey you know I just woke up, going to the bathroom, whatever so, it turned out to be really silly, and then some people got the idea hey you know let's turn this into something a whole lot more, and you know and what went on with our land, without the elections that went on over there trying to get people together, turned into that, so it became a quick sms message out to a bunch of people, and I love it because I can be at the top of my clients minds every single day, and I really try and stress that to realtors, but it's so hard to get that across too.
BrokerIPTV: And the way it works is, you are following certain people throughout their day, and certain people are following you, and the people who are following you, you are sending them a quick message and basically saying hey! I got this great new house available in Highlands Ranch, Colorado you might want to check it out.
David Douglas: All right.
BrokerIPTV: So, we are really using it for business purposes as well as social purposes.
David Douglas: Correct and I am, just a little bit on the social, on the social side, because I think that people need to get an item of value as [Inaudible][00:02:16] say most people around [Inaudible][00:02:17] but get something that is going to make them better, so I will send out post on neat tech ideas with outlook, with Twitter thinks like that, so hey go check this out and take a look at it.
BrokerIPTV: All right, how about some must do's and do not's when you are using Twitter?
David Douglas: Okay and everybody is different on this, and for me something that I say that is a do not is do not post business every single day, that you are going to go see house every single with the client, because it really doesn't benefit the Twitter, the Twitter world, most of the time you know on just you know it's not it's no of no benefit.
BrokerIPTV: That is a do not, how about a do?
David Douglas: How about a do.
BrokerIPTV: Yeah.
David Douglas: One of the things that you should do is, you should be doing it you said blogging three times a week, and you know what you should be Twittering at least once a day and using [Inaudible] [00:03:05] they are quick way to send out, they come on 19 different social media sites, I send out a quick update as to what to you know what is going on, sometimes I just say good night Twitter world and that is it just to remind people.
BrokerIPTV: At the beginning of the interview we talked about some agents who have been in the business a while who are kind of resistant to social networking, social media, but what you are finding is new agents who are coming into the business are fully engaged right.
David Douglas: Fully engaged, because most people are on there, they want to go out there and get information from other realtors and from people, to find out good information, so they are looking for those good agents out there that are posting good information, not necessarily things that are going to benefit themself, but they you know things that are going to get back to the client. So, a lot of them going out there, lot of clients are going out there looking for that information.
BrokerIPTV: So can I count on you as a follower on my Twitter page.
David Douglas: Oh definitely, most definitely.
BrokerIPTV: Okay thanks, appreciated David good information.
David Douglas: Thank you, thank you.
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