Real Estate Zealot

Kristal Kraft-REBarCamp Denver 2009 Closing Remarks

Kristal Kraft form REBarCamp Denver says Thank you for the blogging!

REBarCamp/Denver speaker Bill Lublin with- Lets make Whuffie: Building Social Capital

Bill Lublin, founder of the Social Media Institute is a realtor and is actively involved in leadership at N.A.R. He is based out of Philadelphia, PA and is a regular speaker for REBarcamps across the country. At the Denver REBArCamp, Bill will share with us the value of Whuffie and how to accumulate it.

Jim Turner on Social Media Participatory Marketing

Jim Turner of One By One Media is no stranger to social media, he has been an avid blogger since 2004. Jim has been able to become a consultant with social media by helping others become more knowledgeable in the trade. Hel'll help change our view on marketing, advertising and public relations.

ReBarCamp Denver Dualing Blogs - 4 blogs compared by panel experts

Rebarcamp Denver's Panel of experts critique real estate agent blogs and websites to better help their social media presence.

Lorelle VanFossen-Kicking Ass with Content Connection and Rob McNealy on Twitter.

The ever so accomplished author and informative blogger, Lorelle VanFossen teaches us how to engage in conversation that leads to conversation. Lorelle on WordPress is her book and it elaborates on building blog content and community.

Rob McNealy one of Colorado's top Twitter users and a true authority, shares with us his thoughts and strategies on using Twitter and social media to gain more visibility.

ReBarCamp Denver- Social Media and the Power of Attraction

ReBarCamp Denver - Lon Welsch provides research survey done to see just how effective social media can be for a business.

Rudy Bachraty from Trulia interviews Mark Eibner of BrokerIPTV at REBarCamp in Denver

Rudy Bachraty: Hey, I am Rudy from Trulia and I am here with Mark Eibner from Broker IPTV and I am introducing myself because Mark seems to have some trouble in the last few takes.

Interviewer: Yeah.

Rudy Bachraty: So, anyway, so, RE BarCamp Denver was fantastic. This is sort of like the la sera[Phonetic]. Everyone has gone. If you pan out and just kind of see what's happening here, there is pretty much no one left.

Interviewer: And I might add that Rudy was the first guy here this morning, beat us to the venue, unbelievable. How is that Rudy?

Rudy Bachraty: I was the first one here and almost the last one. So, I am the first one here. We recently moved to Fort Collins, Colorado. We heard some really good things about it, did some research and it was a great opportunity for our family and also a good strategy for our business with Trulia. So, look for more regional events here and it's been exciting so far.

Interviewer: Well, we might look at doing more interviews with Rudy down at Broker IPTV in the studio man now, we don't... now we know you live in town. This is kind of like your coming out.

Rudy Bachraty: It was a great coming out party. [Voice Cross Over] Thank you everyone for coming. I can't thank you enough, you know, thank you.

Interviewer: Yeah, you know, I guess, what I was joking about was Todd Carpenter[Phonetic] left, went to Chicago, and you just moved right in.

Rudy Bachraty: Saw a great opportunity to actually steal some market share now that Todd left. I have been doing really well since I have been here for the last three weeks. So, thanks Todd. Opened up a nice door there for us, but seriously, you know, this event, let's talk about this event, this event was fantastic. This is my third BarCamp. It was very well organized, very well attended and I think everyone got a lot of out it. Personally, I got a lot out of it. I learned from Lorelle at WordPress that the new it term is f-to-f. You know what f-to-f is?

Interviewer: No, no.

Rudy Bachraty: So, we kind of know b-to-b, b-to-c, so, f-to-f is the face-to-face, face-to-face, which is powerful and which is why all of you, if you have an opportunity to attend one of these events locally, go for it. You get a lot out of it.

Interviewer: Yeah. You know, what is ironic is we have got all these... so, I have[Phonetic] a couple of hundred brokers, we had maybe 50 reservations, 10 showed up, and here is ironically who they were, the 10 that showed up were all some of the bigger producers in the organization who didn't even have time to really be here. So, where are the other 40 that aren't doing as much business and they are not here?

Rudy Bachraty: Well, he goes to the whole rule of the 80:20, so, those that are proactive in the business, they are the ones that are showing up at events like this and actually making things happen. So, be one of those people and attend a BarCamp next time.

Interviewer: Thanks for the great interview.

Rudy Bachraty: Take care guys.

Scott Sambucci of Altos Research talks new blog tools at the REBarCamp in Denver

BrokerIPTV: Hi. This is Mark Eibner and we are coming to you live from RE BarCamp Denver and I have Scott Sambucci with me and Scott, welcome to the show.

Scott Sambucci: Thank you Mark. Good to be here.

Interviewer: Hey, it's good to see you. Everywhere we go, Altos Research is everywhere. Can you tell us, you are based out of California, any interesting stats you guys are seeing?

Scott Sambucci: Yeah, we were just talking before looking at some of the prices and the absorption by price level, what we were seeing in a lot of places are, places like Phoenix, Minneapolis, where the prices are the lowest is where the activity is and so it goes back to the old supply and demand argument, prices fall, there is going to be demand at some price and so I am not sure if it's the you know signs of a recovery or it is just good activity, but you know a lot of agents are fighting the whole you know headlines say this, what's going on in my neighborhood and so it's a good opportunity I think for agents to understand... really understand the local market to capitalize, make their buyers understand that this is the time to buy and for the sellers to help them kind of wade through the morass of information that's out there.

Interviewer: Right and you have got a great product. It's kind of a stat driven, sales price. Tell us about your product.

Scott Sambucci: Yeah. So... I mean everything we do is focused on answering that how is the market question. So, we do personalized market reports that agents can bring to listing presentations, use with the buyer clients. We have a drip e-mail system called Altos Connect where you simply just add a client and their e-mail address and then we will send it out every week or every month as they choose. We have some nice website live feeds so agents can have live stats on their website. So, somebody comes to your blog and wants to know, "Hey, what's going on in Scottsdale? What's going on in Austin?" they have got, you know, not just your blog post describing what's happening, but also some nice stats they can see for themselves.

Interviewer: Hey, you guys have got some nice widgets for plug ins like WordPress blogs and TypePad blogs etc.

Scott Sambucci: Yeah. We just... just finished up a WordPress blog that we are getting approved by WordPress. So, all of our WordPress users will have a nice contact form that anybody visits the websites can just fill out this form and then they will get an automatic market reports [Inaudible].

Interviewer: So, what city are you seeing the greatest let's just say increase in overall activity based on the stats you guys have?

Scott Sambucci: Well, Denver has been in the news recently. I mean you are here locally. They had a nice little bounce in the spring. You know, Denver never really hit the high peak, it never really hit the valley. I think it is some solid fundamentals here economically. We saw that same thing in Dallas, in Austin. You know, Miami is still seeing some hard times, but you know I think that's to be expected with some of the overbuilding and things. You know, it's... it all goes back to real estate is local. So, even some places that are down like Detroit you can find some good pockets like Ann Harbor, Michigan. People want to live there. Palo Alto, people want to live in Palo Alto. So, home prices are good even though in the Bay Area they might be depressed.

Interviewer: Great. Well, appreciate you seeing here again Scott and you guys have got a great product. I actually use it myself.

Scott Sambucci: Well, thanks. Appreciate you being a client.

Interviewer: All right.

Scott Sambucci: All right. Thanks Mark.

Interviewer: See you.

Mr Twitter, Rob McNealy at REBarCamp in Denver talks about business social media

BrokerIPTV: Hi. I am Mark Eibner with RE BarCamp Denver and I have the great honor to be speaking with Rob McNealy and Rob McNealy is the most followed individual on Twitter at least in Colorado he claims, not in the US, but in Colorado and welcome Rob.

Rob McNealy: Hey, thanks for having me out.

Interviewer: Hey, great, great speech today. Great talk today. I think there is a lot of people that are still confused about what Twitter is. What's the simple essence of twitter?

Rob McNealy: It's conversation. It's that simple. Being able to engage with lots of different people in lots of different places, efficiently, easily, across the world, that is all it is. It's nothing more complicated than that.

Interviewer: Yeah, it's really just the ultimate networking tool. It's like being able to attend 20 parties at one time instead of one party a month.

Rob McNealy: Exactly. The beauty is that you could have a conversation about anything any time of the day. If you have a decent amount of followers, you could talk about anything and there will be someone that at least is knowledgeable about that, that has some experience in that, that has interest in that, and then once you connect with those people, it's just great. So, I am... some days, I am on Twitter on Friday nights you know screwing around[Phonetic] and I will get nostalgic and listen to some old YouTube videos, music in the '80s for instance. I will post I am listening to this Random Man that I used to like back in the '80s and a big conversation will come up and that leads to things like what they were doing when that band was popular, like, "Oh, I was in high school," and "Men at Work was out there or "I was you know dating my first girlfriend." "Oh, I really loved that song when I got my first car when I was 16" and then you get to really know people and develop these friendships because ultimately that's what you would talk about in a bar.

Interviewer: Yeah.

Rob McNealy: That's what you would talk about if you are meeting someone at a cocktail party. Twitter allows you to do that 24 hours seven days a week with people all over the world.

Interviewer: Yeah, it really truly is amazing. I mean the whole social media phenomenon is something even more powerful than like the Gutenberg Press. I mean it really is.

Rob McNealy: I don't know if it's that influential, but I definitely think that it's a paradigm shift in how people collectively communicate with each other without having to go through gatekeepers and I think that's fundamentally what the big difference in social media is, but right now at this moment in time, Twitter is the best tool that you have.

Interviewer: So, you are an independent businessman, you run a flooring company, is that correct?

Rob McNealy: I do. I run a flooring company and a digital marketing agency called contrivedmedia.com.

Interviewer: Well, let me ask you this other than music that you are listening to when you are bored on Friday night, what... what's the main emphasis? What do you mostly tweet out to your followers? What do they want from you?

Rob McNealy: Well, one of the things I do a lot is I look and search for interesting information, not only just for my followers, but for me. I am really very selfish. I am looking for things that I find interesting and things that I find interesting, I make the assumption that people are following me also might find interesting and I send and post those links to that interesting content. I think it's probably the number one thing that I do on Twitter and then you know, I am just trying to make friends with people. I am trying to connect with people. People buy and work with and joint venture with and partner with people they know, like, and trust and it takes time to develop that trust and that friendship and so the more, you know, mundane details people know about you and your life and your passions and the dreams and things you have done, the better you can build that relationship.

Interviewer: Yeah. Well, actually great information today Rob. We really appreciate you giving us the interview.

Rob McNealy: Thank you so much for having me out.

Interviewer: We will be in touch.

Denver camp founder and organizer Kristal Kraft talks about REBarCamp in Denver

BrokerIPTV: Hey, this is Mark Eibner at RE BarCamp Denver and I am with Kristal Kraft today and Kristal Kraft was the evil mastermind behind RE BarCamp. Tell us how are things going so far Kristal?

Kristal Kraft: Oh, it's great. I am absolutely delighted. We have had a great turnout. The speakers were fantastic and it seems like everyone is having a good time.

Interviewer: Yeah, I had heard you had up to 500 registrants at one time.

Kristal Kraft: You know, it got really close to that, but we didn't get that many come yet. We have got people coming in and out, so, you know, it's... it will probably be around 300, maybe a little over 300.

Interviewer: Yeah, so 300 is our body count. They still... it looks like they have still got shirts left, so some of those people didn't show up, the first 180?

Kristal Kraft: Well, you know, the people who are here are just drooling over those shirts. They are hoping those people don't show up, so... and oddly enough those were the people who signed up first. So....

Interviewer: Yeah, I have actually had people [Voice Cross Over] asking about this shirt. Is this like a collector's pirate shirt[Phonetic]? So, this was the pirate[Phonetic] shirt.

Kristal Kraft: Well, you could sell them. You will probably get, you know, a casino[Phonetic] for that at least.

Interviewer: Well, there is only four in Denver. Here is two and there is two more in someone's back seat.

Kristal Kraft: [laughs]

Interviewer: So, anybody you are looking forward yourself to listening to this afternoon?

Kristal Kraft: Yeah. Actually, I was hoping nobody would show up for Dave Smith's[Phonetic] class on HDR photography because I wanted him all to myself.

Interviewer: Oh.

Kristal Kraft: But I don't think that's going to happen. [laughs]

Interviewer: Yeah, you are lucky to have him out here. He is quite the catch to get out here.

Kristal Kraft: Yeah, he is... he writes the realestatebloglab and he is out of Tucson and anybody who is blogging or is on WordPress, they really need to subscribe to his blog. It's very, very good and he is also an amazing photographer.

Interviewer: What was the name of his blog again?

Kristal Kraft: It's called the realestatebloglab.com.

Interviewer: Well, we appreciate all you have done here, putting this together Kristal and we will look forward to seeing the rest today. Thank you.

Kristal Kraft: Thank you.