Real Estate Zealot

What is RSS - Real Simple Syndication

MetroBrokersTV RSS offers RSS feeds for content of our site for your convenience.

What is RSS?

RSS stands for Really Simple Syndication, and is an easy way to get the news you want whenever it is updated. MetroBrkersTV provides a continually updated feeds from many different subjects and delivers them directly to your desktop news reader.

WHY USE RSS?

RSS feeds allow custom "content" to be posted in a online collection box until you are ready to read. This keeps your inbox free of cluter and you do not have to use your email adress to recieve RSS Feeds. This keeps your privacy protected and is not tied into what email address you are using. This is an automitc process once you set it up in your reader.

How can I use RSS?

There are several ways to access RSS feeds. Generally you will need to install a news reader program which will display your RSS feeds much like your email program displays email or your browser displays a webpage. The news reader serves as a portal, providing a real-time interface to the feeds you select. Once a news reader is set up to access our feeds, it will continually talk to the MetroBrokersTV RSS feeds you selected for the latest headlines.

There are a number of free and commercial news readers available for download and we have provided a selection of news readers listed below. Other free RSS Readers are available along with browsers such Google and FireFox and Internet Explorer 7.0.

NewGator
RssReader
FeedReader
Bloglines
Rocket RSS Reader

After installing the news reader, you can add BROKERIPTV feeds by copying the following URLs into your News Reader:

http://www.MetroBrokersTV.com/RSS

Terms of use:
These MetroBrokersTV.com RSS feeds are provided free of charge for use by individuals for personal, non-commercial uses. MetroBrokersTV reserves the right to cease offering the feed at any time for any reason.

At Inman Connect it's Brian Boero's Top 50 Sites For Productivity in 2008

Here is a link to the 50 tools-items-sites to make you more productive and successful in 2008

Brian Boero Is a Co-Founder of 1000 Watt Consulting.

50 Tools and Technologies to Help You Win in a Slow Housing Market (give us a post, we will send you the list)

BrokerIPTV  : We are at Inman Connect, New York city, 2008 and I am with Brain Boero. I am talking to Brain just stop giving the one on the key note speeches on 50 things you can do to increase your business, be more productive in 2008 for Real estate brokers, now it is just really concerned or my big question Brian that I want to our viewers is really it comes the 50 items, you went over... mostly were web related and so that is really a crux of it, what can brokers do in 2008 and 2009, really bring to stay in the business to survive?

Brian Boero: Well, you know to Inman Connect this still that largely stand I would say that the trust is that every thing you spend money on right now, in terms of marketing or technology, there is probably a cheaper or free solution out there and you ought to spend the time researching that. Second of all, I did mention some tools were cutting cost as a business person or people, we all know that we can market ourselves of a down market, we cant wish it away, but we do control our cost structure and brokers know this but, they often don't know how to make that happen. So the reality is the paperless transaction this year, there is no reason have a cubicle form office, there is no reason to have a paper based business and there are technologies out there in order to make that happen. So know thats really kind of the bottom line find cost take outs, cut cost. I also mention some blogs that I thought were great and if you do nothing else, you read thats sort of the first step to awareness, just jump in, probably going to understand, thinks it first, but you got to get your mind around this stuff.

BrokerIPTV  : Great Brian. And your company again? Brian Boero: 1000Wattconsulting.com .

BrokerIPTV  : Super, we appreciate your input. Brian Boero: Thank you Mark.

Rain City Guide's Dustin Luther at Inman NYC 08, "Moving from offline to Online"

Rain City Guide's Dustin Luther at Inman Connect New York City 2008, "Ya Better get offline to Online"

BrokerIPTV : Dustin Luther one of the originators and founders of ActiveRain out of Seattle, also formally with move.com. Dustin what you just tell us a little bit about yourself?

 

Dustin Luther: Sure, with the website is started as actually Rain City Guide. We want to get that one right. It is out of the Seattle area and it was….a came about 3 years ago I was look in to marketing my wife’s real estate business and had done a lot of blogging and had been on the internet for a while, so went ahead and started this real estate blog, got a lot other contributors in it definitely flourished in many ways, thanks to some of the great writers that I was able to bring on between some other brokers, other real estate professionals like Lawyers and title representatives and that kind of thing and real fortunate that after I was doing that about a year, just a little bit over year, I got a job with, I got an offer from move who are the people that run realtor.com and top producer in move.com and some other large real estate web sites moving.com and so I worked there year and a half and then it has been a lot of time in the marketing department laid up a grass roots marketing efforts and it’s really very fortunate that I had some lot of real great backers and some of the executives there, so I was able to get really involved in some really fascinating projects, but after about a year and a half there... it was just time to move on, so I have gone on. I have started my own consulting firm, I am going to be looking to bring doing some seminars for real estate professionals, it is going to be one of the main things I have done some of that in the past and they have been quite successful, so I am  looking forward to using this for realtors to really reach out to the real estate broker and agent community and educate them on how they can improve their on-line marketing. That is going to be the crux of what I am doing onboard. 

BrokerIPTV : Excellent, in your new company www.4realz.net? 

Dustin Luther: Yes, it is www.4realz.net and on site now, today I do a lot of blogging, surprise, surprise about the industry. I have a couple of other things that I do. I run a real estate E-newsletter that once a week I send out the kind of hot news from the week that tends to be very popular. I actually had a lot of executives I was doing it when I was at move out of lot of executives that move who commented on just how valuable was to get a weekly shot of here is what you need to know and the kind of on line real estate technology world. So I have continued to do those e-mails now that I am my own but I open it up just a bit that the general real estate community and it seems to be a fun endeavor and some thing I back to bring at a lot of positive feed back on, so lots of things like that I am doing just to really reach out to the community and in help educate about a on line marketing and in online technology in general. 

BrokerIPTV : Excellent, two things you can tell brokers, they will have to do to survive in 2008? 

Dustin Luther: Two things you got to do, one, is well, you know the changes are coming, I am not sure they will have to do in 2008. But things I would I will phrase it that way is I would really start trying to understand your online marketing in your brand building and understand social networking and how to get in there so. We start reaching out get involved, start a blog or reach out if you are a broker and you have got agents who are blogging, communicate with them kind of trying to get their knowledge in terms of what they are doing and why there are doing and how affected that is, I think you are going to start seeing more and more consumers gravitate towards these social networks that really bring out the experts, of real estate professionals, so trying to understand why consumers are gravitating online to those areas just going to be a critical bit, so the first thing I would say is really get out there and just get a better understanding. I think a lot of people don’t necessarily understand it and there is a great place for brokers and agents to really get involved. The second thing I would say is especially when you start looking at ad-spend, at least some of the agents, a lot of the agents I have talked to, they don’t necessarily do a great look at their return on investment. So really getting in to the analytics of your ad- spend will be on can really provide some real interesting insight. I would think in to how you can be going forward. So if you are looking at how you are spending your ad money offline and or online there is often some really interesting online options, they would provide an extremely good return on investment, in a particular in some of these social networking kind of areas looking at where you can spend your money that to be most effective in particular I would say it’s online and in it’s moving from off line but just having the numbers to back it up is really at the first step to understanding that process. 

BrokerIPTV : Right, Dustin thank you, pleasure. 

Dustin Luther: Thank you.   

Inman Connect NYC 2008-Saul Klein Says...BE FOUND

   

BrokerIPTV : I am at Inman Connect 2008 in New York city, and I have the rare privilege to talk with Saul Klein, otherwise known as Mr. Internet.   Saul Klein can you tell some little bit of yourself and your background.

Saul Klein : Thanks Mark, I am real estate broker, Got into real estate business in 1975, became a broker in 1977, had my own business in San Diego. I was the president of the San Diego Association of Realtors in 1993, I was involved in buying and selling homes and apartment buildings and real estate syndication and in the mid 90s I got involved with the National Association of Realtors as a consultant to figure out ways to bring technology to realtors, I was involved in bringing listings to the internet with realtor.com back in the early days. Had the opportunity to meet multiple listing service and association executive every ware and all the NAR staff and one thing let do another and here we are today.

BrokerIPTV : What you tell us about from the past companies or companies you are still with right now.

Saul Klein:Well, with my partners Mike Branaton and John Riley we created a company in 1995 to take the message of technology to realtors and we call that internet crusade and we went on the road, and we just every opportunity speak thats exactly what we would do, we would talk to realtors where we teach courses and how to use technology in the real estate business, because three of us background is real estate brokers and 2001 the National Association of Realtors awarded us the contract to promote and create E-pro which is the National Association of Realtors technology certification program and to promote that I continued on the road talking to 1000s of realtors every year, every single day I mean front of realtors talking to them about the implementation about the integration of technology in to the real estate business and why that is so important to them. So internet crusade is a company that provides technology services and the National Association of Realtors E-pro course. Couple of years ago I got involved with the company in Canada Point2 Technologies which was involved in heavy equipment and the marketing of the heavy equipment on the internet was also in the business promoting realtors on the internet and about, actually in the 1st of January I took over as the Chief Executive Officer of Point2 Technologies. The entire company they have the equipment and the real estate side which includes rather novel concept of something that is called Point2 NLS a National Listing service not a multiple listing service but a National listing service. Where we take input from a number of different places from brokers, from agents and we put that information on the internet and then we syndicate that information to as many sources as possible.

BrokerIPTV : Well congratulations on your new position, you have talked to all these people here across the country, you talk with brokers, company leaders what you can you condense it down, may be one or two things, you think out of every thing that is floaten out their that people or brokers, real estate agents are going to have to do here in the future to be successful.

Saul Klein:Let me take it up to about 500,000 feet, put in the two words, be found, you need to be found what tools can you use, so that you could be found, people talk about search engines and search engine optimization, thats just a small piece of being found. So what can you do to be found, what can you do to increase your marketing, what can you do to be more effective at reaching your audience.

BrokerIPTV : Excellent, so you mean, you go to Google or you go to yahoo and you put your name in you better show up on the first page.

Saul Klein: And if you are not their, you got to figure out why you are not their and what are some of the things that you can do to make sure that you are there.

BrokerIPTV : Great,  thank you very much Saul, I Really appreciate talking with you.

Century21.CA Roles Out A Real Estate Portal Master Piece

Wheretolive.com and Century21.CA Roles Out A Real Estate Portal Master Piece at Inman Connect New York 2008.

BrokerIPTV  : Well, hi Roald Marth, president and  co-founder of the WhereToLive.com. We are here at New York Inman Connect 2008.   I understand we are rolling on a brand new really Web 2.0 progressive, even and Web 3.0, Google search map, can you tell us a little bit about it? 

Roald Marth : Well it is Canada, in fact it is all of Canada. century21.ca is WhereToLive’s new version 4 product that we delivered for Canada. This company has nearly 6,000 agents and 400 offices and it is a big country. It is geographically large, on the internet it is very small. It is one site with the latest AJAX mapping technology and with 21 photos on many properties a consumer can look at what is for sale, from century21 in Canada.
 

BrokerIPTV : Well, I heard Brad Inman speak the other day about transparency and the market and the video, I know it is incorporated a blog into the site, where do you see blogs going as for as relativeness in real estate sites in the future?
 

Roald Marth: No, we actually have over 6,000 blogs on this website, because this website century21.ca is the main corporate site for century21Canada, but in additional that we also have launched simultaneously 400 of our company sites, approximately 400 company sites and approximate 6,000 agents sites. Now, each one of those levels of sites has a blog on it and essentially ones case they have taken their marketing budget, which was formally and it is in the millions dedicate to the television and they have appointed Don the president yesterday shifted about 95% of that money now on to the internet. We are not getting all that money, which we where, but it is using to market the website as well, but these 6,000 blogs, where every single agent can become an local expert on the internet and their theme in Canada is the "local experts" and so we took that theme and we create a blog. Content, we got directory contact, you can find it in agent, we have also got property contain of course before sale and solds.This particular site is not video yet, but it will have video. Don Lawby the president talked talk here at Inman that “video" is coming, we have the plan for it, what we are focus on right now is simply getting photos.” We have a five years strategic plan and we are taking one step at a time, we are now about a year and half into this project and as we say in Canada project and we will continue to roll this out, in fact just tomorrow morning I will get out an airplane and fly up to Canada to joined Don. He and myself in some other seminars and other people and other seminars, we will be going to approximately 30 different cities, explaining to the agents and to the brokers how to use this product, how to leverage it. In a few months we will become with a French for Quebec, because Quebec is not built into this right now and that is big big initiative, the bilingual aspect of this website. So we have lot of blogs. 

BrokerIPTV : Excellent, and lot of the people we have talked to here, what seems to be rising to the top is in the new part of the web being found and Brad Inamn talked like I said about video, transparency, social networking in the market. I mean, what is the real estate role to role mark, where do you see the future of real estate web sites, brokerage business, is it same in Canada or different in Canada and then US or this is something that is that universal approach that all brokers going to have to look at it? 

Roald Marth: Well, it is the same in many respects and it is also different in respects in Canada. In Canada it is a different size markets a 100,000 agents total in the entire country of which century21 has about 6,000 of those agents. So, the scale of it is smaller, the economy is also different. The Canadian real estate economy is very good, it is a resource based economy in Canada. They do not have sub-prime mass people still put money down on deals up there. So the real estate economy is very very solid. I would say that there are some differences in Canada. We do not have as much IDX. So this is about 90 MLS in Canada and IDX data is not like it is in United States. In Canada there are fewer large brokers, there is many many more smaller brokers and it is more of a franchise driven marketplace with some names you would recognize in the US, like RE/MAX, but other century21 and Coldwell banker, but other names like Suton groups and Royal Lepage, you would not recognizing in the US and then in Canada the term MLS is a registered trade mark, and mls.ca is actually the largest real estate website. The irony of all this however is there is out of per capita basis, that is 33 million Canadians and about 310 million Americans, but in Canada probably due to the weather and the high education levels. The Canadian consumer is actually more internet savvy then the US internet consumer. So, what we have found is there is a higher penetration of broadband, in fact Canada ranks number one in the world in per capita broadband adoption, the United States, I forget the exact stat, but it is probable like 7^th or 8^th, we trail very, per capita now. We are in total more broadband uses in Canada, but it is because of our population, but as the percentage. So Canada, for us, has been just a terrific place to release our brand new product version 4.  The nice thing in their case also it has been launch on established brand, century21 is been in Canada and in the world for about 30 years, and so we immediately had hundreds of thousands of unique visitors per month on this website. Now, we certainly have goals and aspirations to increase that dramatically, but in Canada the market place for internet consumer is about 4 million unique visitors in a month. To compare that to the United States there is about 40 million per month there in play and of course Com Score Media Matrix, tells us where those consumers go. In the US they go number one to realtor.com, number two to move.com, number 3 and 4 and 5 and so on and so forth that we can track that. In Canada there is also Com Score Media Matrix and we can track that as well and so we know exactly where the consumer is going, where they are coming from and of course we have chosen to work with Google maps and is very simple we have a hug Google strategy in Canada. We want all the agents to take our product that we are giving away to them for free, we want them to use it and we want them to take the money that they are going to be saving and spend it on Google. 

So we are training each and every agent in Canada, how to open up a Google AdWords account buy their property addresses, buy their sold addresses, buy their own name on Google and we are doing at the corporate level, in fact we just establish our budgets is significant budget, I am not deliberately to go into what the budget is, but it is very meaningful budget in Canada. We will be starting those adds tomorrow actually for the seminar run on Saturday morning. So, we have got an established brand, century21.ca that brand will live in for me, it will be here long after I am gone on this planet. We have got a user interface that is built on Google, we have got content that has filled with lots and lots of photographs and lots of blog posts and we have then got search engine marketing and search engine optimization is built into the website. So, overall we believe that we will potentially have a Ten X improvement in our overall traffic in the next 12 or 24 months. It is little odd on the internet to predict all this thing exactly, but that is our very tight cohesive strategy that thankfully a gentleman by the name Don Lawby, who spoke here Inman yesterday has launched in he has hired our firm to help him execute this strategy, but it is a very well thought out long term plan. 

BrokerIPTV : Yeah, it just seem fantastic, what is your response been so far for brokers and the public? 

Roald Marth: Well the public, I cannot say other than there has been 88% increases in the average time spent on the site, but remember it was launched late November, so we have the month of December which is mostly holidays, so that is all we really have as far as data. As far as the brokers and the agents I will tell you that the response has been phenomenon. We actually do seminars, where we are getting standing ovations, because the agents know they need to be on the internet. The brokers know they need to be on the internet, but what we have given them is a complete turn key package of the online office with CRM and email and storage and blog entry and we have given them a front side and it is all of course personally branded to each one of those layers, so each agent can of there own RoaldMarth.com and as an examples our agentname.com and each broker can have their name. That is all tied together in this cohesive strategy and all comes together underneath this one brand century21.ca. So, we believe that world wide it is the only comprehensive web strategy that is cradle to grave or head to toe, where it is all the way from each individual agent, all the way up through their brokerage office, through the company, through the franchise and in fact of course in composes the consumer which is the driving force of why we have done all this. We want that consumer to have easy access to information all across
Canada on one easy to use interface and we believe that we deliver that and it has been a long 2 year process. 

BrokerIPTV : Well, you are to be commended is a great product, I have used it and looked at it myself. Thanks a lot of your time on, Roald, congrats. 

Roald Marth: Thanks, Mark.

BrokerIPTV.com Roles Out In For Colorado Real Estate Vertical

IPTVBoyz Roles out there first Vlog IPTV Channel.  The New Bling on the net will be based around two mediums  Blogging and Video.

Heres the link for the Goolge Display

Click Here for the Adobe copy

October 19, 2007

FOR IMMEDIATE RELEASE
(For more information contact Sean A. McAleavey at 303/693-4653) 

Internet and Industry Pioneers Unveil BrokerIPTV.com.com at Colorado Real Estate Convention

           COLORADO SPRINGS, CO – Mark Eibner, Broker/Owner of Metro Brokers Realty Oasis and Oasis Data Systems, was looking for a platform to reach out to fellow real estate professionals with present industry-related news and information.  Rather than exploring the costly and cumbersome world of print media, Eibner decided to work in a forum in which he is very much in the comfort zone…on the Internet. 

           “Internet Protocol Television or IPTV is just starting to gain momentum as a
            viable, proven technology in the U.S. market,” Eibner said. “We’re confident our idea of
            using the technology to create industry-specific, market-specific video using IPTV as a
            means of distribution, will become an emerging trend. 

BrokerIPTV.com is able to produce high-quality, online video, using professional writing as well as on-air talent, for much less than a 50-page, monthly magazine, mailed to the real estate community. In addition, with the video blog format, our readers will help drive the content, and our audience is not limited to the trade. In fact, it’s unlimited.” 

           Eibner teamed with 25-year broadcasting veteran Dirk Freeman to create BrokerIPTV.com.  Freeman is owner of SteeleBoy.com a state-of-the-art production facility ocated in Denver, Colorado. Freeman’s company has produced thousands of television and radio commercials, as well as full-length programs for domestic and European clients. With Eibner’s experience in Internet technology and communications, and Freeman’s extensive background in video production, Broker IPTV is off to an
auspicious start.  When Eibner contacted industry insiders to help provide original content, including interviews, news-related stories, and insight, all were eager to participate. 

            “We are very encouraged by the excitement of potential advertisers, but more
            importantly we’re thrilled about the reception of BrokerIPTV within the brokerage
            community,” Eibner said. “We wouldn’t be able to attract Realtors to the website
            without providing relevant content from highly-credible sources within the industry. 

Everyone we contacted, from top brokers to corporate executives, were eager to sit down
with us and discuss their business models or share valuable marketing information.”

BrokerIPTV.com.com is the first IPTV video business blog created through the partnership between Eibner and Freeman. As successful bloggers in their own respective industries, both are confident the IPTV format with rich content and fast downloads will continue to gain momentum and acceptance as part of a viable, integrated business strategy. 

“IPTV Business Blog Channels provide a simple and cost effective means of
            integrating a Video blogging solution into existing business practice by extending
            corporate communication channel, brand recognition, sales and marketing strategy,”
            Eibner said. “With meteoric corporate information, it becomes a challenge to provide a
            clear channel of information to prospects, clients, partners, employees and the community
            at large that you serve and are trying to reach. It’s easy to index and present an unlimited
            amount of information with an IPTV business blog, stored in perpetuity, without having
            to cut down a single tree.” 

            BrokerIPTV.com is open, free content, proving free subscriptions via email, RSS subscription and podcasts available to anyone with an Internet connection at www.BrokerIPTV.com For more information contact Mark Eibner at 303-800-1006 or Mark@BrokerIPTV.com 

What can a IPTV Business Blog Channel achieve?

• Total Brand Enhancement
• Unparelled Public Relations
• Priceless Search Engine Optimization      (SEO) and Search Engine Visibility
• Increased Sales With 24/7 Visibility
• Corporate Communications
• RSS/Podcasting/Unlimited Video Channels
  

What Is RSS And Why You Need To Use It

BROKERIPTV RSS offers RSS feeds for content  of our site for your convenience.

What is RSS?

RSS stands for Really Simple Syndication, and is an easy way to get the news you want whenever it is updated. BrokerIPTV provides a continually updated feeds from many different subjects and delivers them directly to your desktop news reader.

WHY USE RSS?

RSS feeds allow custom "content" to be posted in a online collection box until you are ready to read.  This keeps your inbox free of cluter and you do not have to use your email adress to recieve RSS Feeds.  This keeps your privacy protected and is not tied into what email address you are using.  This is an automitc process once you set it up in your reader.

How can I use RSS?

There are several ways to access RSS feeds. Generally you will need to install a news reader program which will display your RSS feeds much like your email program displays email or your browser displays a webpage. The news reader serves as a portal, providing a real-time interface to the feeds you select. Once a news reader is set up to access our feeds, it will continually talk to the BrokerIPTV RSS feeds you selected for the latest headlines.

There are a number of free and commercial news readers available for download and we have provided a selection of news readers listed below. Other free RSS Readers are available along with browsers such  Google and FireFox and Internet Explorer 7.0.

NewGator
RssReader
FeedReader
Bloglines
Rocket RSS Reader

After installing the news reader, you can add BROKERIPTV feeds by copying the following URLs into your News Reader:

http://www.brokeriptv.com/RSS   

Terms of use:
These BROKERIPTV RSS feeds are provided free of charge for use by individuals for personal, non-commercial uses. BrokerIPTV reserves the right to cease offering the feed at any time for any reason.

16 Must Read Articles For Bloggers

Thanks to Dan, a 28 year old slacker from Sydney, Australia,  posting on his blog, The Wrong Advices, we have a great archive of articles to read in regards to improving our blogs.  The Post  16 Must Read Articles For Bloggers is a ideal reading list for any blogger.

If you are interested in Local Real Estate in and around Parker, Colorado, then give mark a call at 800.598.2083.  If you like his posts and readings, please subscribe to the www.RealEstateZealot.com.  Feel Free to Search homes on Colorado's Number One Map Based Search Portal www.1StopColorado.com

Working With RSS Impaired Humans

I know this is going to really wig you all out, but, did you know that some of your fellow brokers, business friends, family and friends in general don’t actually use an RSS reader? I know, I was shocked too...next we’ll learn that some people still have newspapers delivered to their homes!

Leave it to Google to help those that don’t have a feed (RSS) reader (or those that think email is simply just a lot better for sharing news), the Google Reader has introduced a new feature that will allow you to share items via email. So now you can share things with your RSS impaired friends.

Clicking the “Email” link at the bottom of an item gives you the ability to:

• send email from within Reader — no more second window for sending email.
• send the entire item as it appears in Reader, including formatting and images.
• use your Gmail address book (if you have one) to add contacts with auto-complete.