Real Estate Zealot

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God Save America

I geuss this guy is a racist? Well, maybe not everyone drank the Koolaid!

Hon. James David Manning, PhD preaches about Obama'a mama, grandmama, Jeremiah Wright, Tony Rezco, William Ayers, and more in the message called "God Save America" preached on Saturday, 18 October 2008.

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Metro Brokers President Maurice Giroux and MetroBrokersTV.com

Welcome to Metro Brokers TV.com ... I am Maurice (Moe) Giroux, President of Metro Brokers where Experienced-Caring-Professionals have been succeeding at Real Estate their way for 32 years.

Our mission is to provide a framework for independent brokers to work professionally, efficiently and profitably.

Metro Brokers agents enjoy the Freedom of Independent Companies Working Together.

We currently have 80 office locations throughout the beautiful state of Colorado and close to 2,000 professional REALTORS. Many of our agents are leaders in the industry and have a long standing commitment to the communities in which we work and live.

I invite you to explore Metro Brokers TV.com and get a first hand look at why Metro Brokers is the best value in Colorado Real Estate and attracts the movers and shakers in our industry.

In fact, Metro Brokers has the 2nd largest Market Share, 97% Brand Recognition, Extensive Educational Offerings, Group Purchasing Power, Far Reaching TV, Electronic and Print Marketing Campaigns and is undoubtedly Colorado's leader in Real Estate Technology and Services.

Metro Brokers will illuminate your path to a bigger, more visible and more profitable career. <Watch Video>

Real Estate Video Comes Of Age With Comcast

Broker IPTV: Today we are talking with Steve Klein form Comcast, he is the director of the Advanced Media Sales and Steve thank for being with us.


Steve Klein: Thanks for having me.


Broker IPTV: Appreciate you being here. I want to talk about your video on demand product that you are using for realtors and brokerage firms and consumers alike, but I want to actually talk about video first in itself. I imagine you jumped into it, because you saw that real estate was becoming more of a video world, am I right?


Steve Klein: That correct. Yeah. What we really, I think video, it is been a long time coming and it is finally here as far as how realtors specifically can utilize it. Fragmentation is ramped. we have got consumers looking in many different places for all different types information. So, what Comcast has is the ability to deliver video on number different platforms on linear TV, on video on demand and online as well, but from the on demand perspective we have taking the idea of people wanting to watch what they want, when they want, turned it into this on demand publishing product for real estate and in the end we see that videos really going to become - we think the main stay of any realtors marketing plans.


Broker IPTV: Narrated video, true video that you shoot with a camera seems to be now pushing virtual tour and pushing still photography, do you see that in what your marketing plans and ideas are?
   

Steve Klein: Some what. I think what we have today as you mention before it evolving so quickly and the products that we have are really focused on the technology that is available to our consumers right now and in creating those products I think we make the point, we have try to take those phases of video integrate them into the products that I mentioned and we are seeing some great success,


Broker IPTV: New ways you see ages utilizing videos services, outside of what you do?


Steve Klein: Sure. Well viewing mobile, I think it is something that is coming up very quickly and I thick coming to preview of agencies as for as marketing plans go. We are really trying to create products that scale across these different platforms, so the on demand publishing product is an example, is going to offer the ability for agent to download the video that they have created the video listing that they have created to the desktop and once it is on your desktop they can push that video just about anywhere that they think that this going to be effective for their market strategy.


Broker IPTV: Steve good information, thanks for being with us, I appreciate it.


Steve Klein: Thank you.

Real Estate Zealot News and Views

The Web 2.0 Political Campaigns Could Teach The Real Estate Industry Well

The Web 2.0 political campaigns could teach the real estate industry well.

While I was giving a web 2.0 product presentation for a Real Estate company the other day, I was reminded how SLOW the industry is to adapt any type of new media opportunities into their arsenals. You really don't need to look too far to realize that  Real Estate companies could learn a few tricks from the success of a few of this year's political campaigns.  Mainly,  Ron Paul and Barack Obama.  Both candidates have what would be considered huge obstacles and are not the choice of the "Powers That Be".  However, both candidates have defied the odds and beat the pundits and faux-media predictions by using three new communication mediums to a far higher degree than all the other candidates.

1. Video- The abundance of it on their sites as well as the internet channel sites like youtube

2. Blogs- Home Site posts, as well as posting on other posts and tracking posts to follow every detail of the internet masses without the slant of faux-media

3. Social Networks- Whether its meetup.com or twiter.com, both candidates and their supporters have maximized this arena to a whole new level!

Example #1- Anti-War Republican, Ron Paul, with a total press black out, almost to the point of being hilarious and also no support from the Republican Party is still standing and gaining. Despite all of this, Ron Paul is still one of four still in the running out of the original eleven "media-darling" candidates. He is the single largest Q4 Republican fund raiser and is winning delegates.  Kind of funny, the Louisiana GOP will not admit that Ron Paul won the most delegates.   He is also the only Republican candidate other than Romney with money in the bank.  All of it raised from people and not corporations.  All of the success, a result of fabulous application of new internet mediums

Most all of his funds raised on-line! Dr. Ron Paul may be 72 years old, but I can tell you that the real world is ONLINE.

So what does Dr. Paul's campaign mean to Real Estate Companies and Brokers?  It means that effective use of today's new web 2.0 communication mediums could change the public's perception of a Real Estate Broker as being below a used car salesman to something like maybe, "We are caring, we are experienced, we are knowledgeable, we are professionals, we are People, we are the true experts".  I can tell you that it will NOT magically happen using the antiquated policies and procedures of old or sticking your head in the sand and hoping it will go away.

Example #2- Barack Obama, although he receives more press than Dr. Paul gets, he also has lots of false press from the likes of Billary detractors (smear) as well as the "no black person" in the White House movement.  Despite all of this,  Barack is now considered running equal to Billary and is also close on delegates.  More importantly, like Dr. Paul, who holds the largest single day money contribution record, Barack Obama has raised over $32M in the month of January,  which will be the largest single month contribution record.

95% rasied on the WEB from 177,000 mostly low-roller donors!  Hmmm, on the web, imagine that.

Once again, the use and the transparency of the video pushed through social networking and blog posts like a viral forest fire . Once again, the Faux-press will not provide real news, so the the new social network media vehicles provide more truth to the masses.  Folks, the world is looking for truth and transparency more than they ever have.

So what does Barack Obama's campaign mean to Real Estate Companies and Brokers?  More than they can ever imagine.  It means that effective use of today's new web 2.0 communication mediums vs. traditional one dimensional newspaper ads or home magazines and of course, hot pads and seed packages. If an Obama can fight the "Muslim" issue, the Real Estate industry can move above being labeled below a used car salesman.

But the real question is , will they?  There is no doubt that a small minority of forward thinking agents have already grasped the very concepts we are addressing. Who will be the real leader in this new era? Will the National Association Of Realtors get it?  Will your company "get it"? 

There are some telling signs when we look to the horizon.  More and more people are on the web and they have broadband and speakers on their PCs too.  I think the Real Estate Industry should take heed vs. scoffing at  these facts as some silly little geek fad...you know a "video trend", something they will "get over" when they grow up.  If you want to look at a trend that turned an industry upside down, take a look at the Music industry.  A complete 1000% new model and it happened in a flash!

So here are the big trends-   

    Video-Transparency
    Blogs-Transparency
    Social Networks-Transparency
    2009 Digital TV-IPTV
    SEARCH (being found)
 
Not knowing about these subjects is a poor excuse in todays change on a dime world.   So what are existing real estate companies-professionals going to do to leverage existing social networks, video and blogs to connect with their customers further upstream… long before they are ready to buy a home… and establish and build those relationships…build social networks…and change public perceptions.   

We know there are large (Millions) Networks of people. Social networks using email, texting, posting and watching lots of video. Sending lots of video. They are online more than ever.  Watching less TV than ever, multi-tasking more than ever.  This is not hype, this is documented fact and the above campaigns provide real world proof!

On the dark side, there is one thing about the new transparency..which is similar to 360 tours in a house that's a dump... they show your faults as well as your features.  So people with issues or skeletons don't like video or transparency or people finding the truth, researching and posting the truth.  The political parties have grown accustom to Sheeple taking the spoon fed media and voting the party line. Well, those days are are changing too.  People are skeptics and do not trust the traditional forms of media.  Many do not trust the political parties any more.  In fact, I contend that Real Estate Companies without fully functional  video based consumer, bloggy-social network, searchable portals,  will go the way of Fred Thompson or John Edwards..out of the race.

Politically, whether you agree or don't agree with Dr. Ron Paul and Barack Obama, you will have to agree with one thing.  They have had huge success through the use video-blogs and social net works and both have built the largest networks of local supporters among all the candidates...despite all the tactics of old guard media.  Wow, now that's power to the people.   So what will you do? 

I bet you watched the videos didn't you...couldn't help yourself.

Maurice Giroux Of Metro Brokers Is All About Transparency And Video At Inman NYC 2008

Maurice Giroux Of Metro Brokers Is All About Transparency And Video At Inman NYC 2008

BrokerIPTV: Maurice Giroux of Metro Brokers caught you here on the forward Inman Connect in New York City 2008. I know I saw you the other day at Brad Inman's opening speech and he was talking about some of the past themes, which is social networking, video transparency in the market. How do those things relate to your role back in Colorado?

Maurice Giroux: Well, there is no down market, video is doubling the way of the future and Metro Brokers, we are going to take a real close look at that, this next few months and that is going to be part of our advertising programs.

BrokerIPTV: And what you seen as far as transparency, blogs what is your opinion and take away on blogs here?

Maurice Giroux: If you are not blogging now, you better start. I came to my first Inman Conference a year ago and did not even know what a blog was at that time. I started blogging just a few months ago and right now I am number one in my market place.

BrokerIPTV: Wow, fantastic.

Maurice Giroux: Yeah, it is fun, it takes time, but it is lot of fun.

BrokerIPTV: So what is your take on the market, you have seen what Brad is talking about?

Maurice Giroux: As you probably know market in Colorado, we have a lot short-sales, a lot of foreclosures, there has been a lot of doom and gloom talk now for years, but the truth is we are doing better than most parts of the country. Yeah, there is a little parts of New York, well little New York is doing well and but in general they are talking about prices dropping anywhere from 10% to 40%, huge. I dont think we are going to see that in Colorado and lot the express that I have been talk to, say the same thing, they hearing good things about Colorado.

BrokerIPTV: Yeah that is fantastic; I wish the press back home, we get the same news out, alright?

Maurice Giroux: Absolutely, it is time to start doing something and I think we are at the bottom of the market and even though again the media, like you say in general, they always paying poor picture of way things are, that is not the case, it is time to act. I think depending on what a MSAs you look throughout the nation, a lot of times you are not talking about Dallas, you are not talking about Seattle, you are not talking about North Carolina, Denver. The numbers we have seen is saw at most year-to-year change on sold values with incentives, is less than 1% in Colorado which is fantastic really.

BrokerIPTV: Exactly, right Moe, I have enjoyed talking with you.

Maurice Giroux: Great seeing you at Inman.

BrokerIPTV: Thank you. Alright we will see you next time

Maurice Giroux: Alright.

 

   

John McKnight - "RealTyger is the Premier Real Estate Blogging Platform"

John McKnight At Inman Connect NYC 2008 Talks about  RealTyger As the Premier Real Estate Blogging Platform

BrokerIPTV: Hey, this is Mark Eibner, we are coming here live from Inman  Connect in New York city and we are here tonight at The Beer for bloggers Reception.  I have got a very outstanding software development and platform engineer with me right now Jon McKnight with RealTyger formally RSSPieces. John, I just got a couple of questions. I was hoping maybe you could tell our audience what is the difference is between why they want to work with a realtyger blog verses say at wordpress or a typepad blog.

John McKnight : Well, there are alot of reasons why you might want to check I choose a realtyger blog, first is we have a better search engine optimizations SEO, so we do guarantee better placements and changes. We have had a new analytics and you are going to actually track your business wings, so you dont actually have to guess any longer about where you are showing up in the search engine results and placements. You could actually know for a fact and we have had to get new tools to add emphasis to listings because thats the bread and butter of real estate blog, so we can actually drive more traffic to our pages listings and tide still away from pages at just merely contact is there by want to make sale.

BrokerIPTV: Great John, another question I get is, a lot of people ask me why should I blog? Why cant I just keep working with my static website, do you have any comments or any thoughts that you see as far us your web sites or blogs are going in the future here?

John McKnight : 2008 and beyond the websites and the blogs of the future are actually going to tighten the integration with the listings. So you will be able to find properties that are after and you will be able to find more and useful information and 2007 we told everyone to get on blogs because everybody was going to have RSS readers because of Vista in 2008, we are selling the [inaudible] go out there because SEO and the added benefits are the real estate listings engines and lead generation tools that you will be draw in more and qualified buyers.

BrokerIPTV: Right, thanks Jon and I let you get back to have you here.

John McKnight:  Thank you.

Lockhart Steele On Social Media At Inman Connect NYC 2008

BrokerIPTV:  We are at Inman Connect, New York City 2008. I am with the informant  Lockhart Steele and we were just talking about the other day Brad Inman was going over some items like as far as social networking, video, transparency and this years theme, Brad was talking about the market. If this was the Lockhart Steele, news convention, what would Lockhart be thinking for brokers and the people in the future?

Lockhart Steele: I think a lot about, I think social media, but really like the local conversation. I think one and things thats happening on the net on blogs and all kind of different sites is people having a place to talk about their neighborhoods and talk about their community. That it is an incredibly fractured thing right now. I mean there is all kinds of different places to do this. Some that we have apartment buildings here in New York city where the residence have set up their own internet message boards. You have entire business plans being built around trying to do this. We are kind of obsessed to the record because ultimately I think all the best sites, whether its a broker site or pro-blog like Curbed we are all really about like what are people talking about in the neighborhoods. What is in the conversation about neighborhoods is fundamentally the conversation about real estate. So I dont know the answers, thats what really we are thinking the most about this year is how can we give our users better tools to talk to each other and also talk to us to make Curbed even more of a vital place to learn about your city.

BrokerIPTV: So you think two words perhaps might be localism, extreme localism and video. What do you think about that play?

Lockhart Steele: Yeah I think video is great for us it is tricky like, we are a bunch of riders and we are not very good at making video and for us video also gets pretty expensive, but there are a lot of people on the net who were focused on video and I think that is the whole point. It is like do what you are good at. Dont do something for the sake doing it. I am going to do a podcast because it is just not something that I would enjoy and nothing will come through it and I wasnt having a good time doing it. I love riding and riders like to ride and just make sure that the kind of new year, you can do on the net, it fits with what you want to do other wise, this is going to become a hell, bit sure.

BrokerIPTV: And once again, that Curbed.com and what cities are you in now?

Lockhart Steele: You can find Curbed in on New York, Los Angeles and San Francisco and coming soon the beautiful city of Chicago.

BrokerIPTV: Wow, any plans for say Denver, Colorado?

Lockhart Steele: I will see, lets get, we got to get Chicago at the door, we are using