Anything and everything regarding Real Estate: a blog dedicated to emerging technology trends in hardware, webware, software, marketing, market conditions and more.
Technology will not replace real estate brokers. Brokers with Technology will replace real estate brokers
BrokerIPTV: New product for Metrolist or a new feature I should say, its called Walk Score and if people arent familiar with it, tell us what its all about.
Mark Footer: Well, Walk Score is a unique new feature, its available on the public website, REcolorado.com, and its a link. Consumers out there they search for a property, they come to the details page of a particular property they are interested in, and they are going to see bedrooms, baths, and then they are going to see a link to whats called the Walk Score.
Mark Footer: When they click on the Walk Score, its going to give them information on the walkability of a neighborhood, what amenities are close, schools, parks.
BrokerIPTV: See when I first saw this, I thought, "Well, this is kind of neat," you know because lets face it. You know over the last several years, people are concerned about how much they drive, whether its gas prices, energy prices, I mean before we all used to live way out in the suburbs and drive everywhere. Now, there is a movement for everyone to live in town and walk. So, if thats the case and you are looking for a property thats convenient to walk to, this feature would come in handy.
Mark Footer: Absolutely and its a quality of life issue as much as it is a savings issue. I found that there are certain segment of my buyers are looking for that experience where they can walk to the restaurants, they can walk to the shops, and where the Walk Score, it gives a rating, anywhere from below 50 would be car access only mostly, but then once you start getting up as high in the 90 scores, its saying it's walkers paradise. You can walk to... you can walk to work, you can walk to the metro stop, you can walk to school.
BrokerIPTV: This is very Web 2.0 of Metrolist. Its kind of really cool, but how does it work do you know? How do you calculate it?
Mark Footer: The folks that created the product came up with an algorithm; the algorithm takes into account the proximity as far as distance and the type of amenities that are available and they have patented it and it... I have tried it. It really does focus on the neighborhoods that have those amenities available.
BrokerIPTV: All right. For Denver Metro area for example, give me a couple of neighborhoods that have a high Walk Score?
Mark Footer: The LoDo District I think came up the highest with 97 and then followed by Capitol Hill and the Golden Triangle area, which are among the highest in the database. The Walk Score folks who created the database are in several cities. Denver is one of the highest for walkability and those are the highest neighborhood among the highest town.
BrokerIPTV: Yeah, Cherry Creek I imagine would probably be in there and...
Mark Footer: Cherry Creek is among the top four.
BrokerIPTV: I bet, okay. All right. Now, this is free, it doesnt cost, right.
Mark Footer: It doesnt cost anything, just as REcolorado.com is a service thats available to all of our members, this is just an additional service thats on top of that.
BrokerIPTV: All right. Now, its in MYmls for brokers and agents and its on REcolorado, is this going to be added to PrimeAccess?
Mark Footer: Right now its in REcolorado alone. It will be added to PrimeAccess in the near future. One of the neat things about it, its going to be a searchable field in PrimeAccess.
Mark Footer: So, say for example you have a client who really does want to be close to all those amenities, you can search for scores that are up there in the 90s.
BrokerIPTV: Yeah, you just select I want to see properties that have a high Walk Score.
Mark Footer: Correct.
BrokerIPTV: Great. Mark, thanks so much. Good information; looking forward to it.
Colorado-based Metro Brokers Real
Estate, Inc. announces another industry first with a leading edge technical
application by contracting with IPTVBoyz
for a social media portal using a online video-centric blog. The web-based application moves Metro Brokers into the digital-based PR age through the
use of the ever expanding internet based video and blog syndication.
June 10, 2008 - Denver, CO. - Two major shifts in the communications world inspired
Metro Brokers to take a technology leadership position for their corporate
communications. The first product is video.
The use of video is still in its infancy, however, video will account for
80 percent of all web traffic by 2010, up from 30 percent today according to
industry sources. The availability of broadband
internet access worldwide and the high percentage of end users with multi-media
devices, such as the iPhone®, has allowed video to explode in popularity and
use. The sensory richness of video makes video communication the new standard
in the web society.
communications vehicle is blogging.
Blogs, short for weblogs, are a newer type of communication platform
with 24/7 availability and excellent search engine placement. Many real estate companies have been slow to
recognize blogs as a powerful communications portal. Once thought to be the fringe voice, blogs
are now a staple of the new emerging media and traditional media houses. Metro Brokers Real Estate announced that it would be the first large real estate brokerage to
use video and blogs as a pivotal communications technology offering.
Metro Brokers use of a Vlog a industry first
As of today, the world internet
community can access http://www.MetroBrokersTV.com
and view a number of company video categories ranging from their current TV commercials,
rich education media, association member leadership interviews, new broker
interviews, charity involvement, top producer interviews and breaking company
news and announcements. The benefit to
the company members is constant communication through RSS. A blog allows the
use of real simple syndication (RSS), which is permission based communication
tool that sends all new video blog posts to company subscribers.
"Metro Brokers has based its
long term strategy on being the number one real estate technology company and MetroBrokersTV by IPTVBoyz will definitely set Metro Brokers apart from
all real estate companies," said
Maurice (Moe) Giroux, President of Metro Brokers Real Estate. "Our
attention to industry trends outside of real estate have indicated that the use
of Vlogs (video and blog) is not a trend but a new standard."
"Our Video Blog application
makes it possible for a company to run their own Internet Protocol Television
station (IPTV) without the extensive cost of setting up a full blown production
studio and crew," said Dirk Freeman, Production Director of IPTVBoyz. "We also realize that video, not found on the
net, is just useless digital bits and
our video syndication and blog aggregation partners make it possible for every
piece of video to be found through Search."
Metro Brokers and IPTVBoyz is the new standard for web 2.0 PR
Metro Brokers is now able to provide
to consumers, brokers and industry vendors a transparent and realistic view of
their company, people and vision 24/7.
Many fortune 500 companies already realize that video is not a cost, but
it's a company asset. The return on
investment on video and text pushed to the web has longevity and reach unparalleled
to other media sources. Traditional PR
resulted in bylines, quotes and interviews that ended up in the recycle bin. A
company armed with video-based blogging has unlimited access to be indexed and
found on the web when an inquiring person searches a phrase or subject.
In addition, the high quality
standard of video production and fast turnaround time is a benchmark feature
for IPTVBoyz. Poor quality or amateurish
video, audio and production are a huge detriments to a companies image. One of
the largest changes within online video spectrum is the increasing production quality
and the advent of HD.
About Metro Brokers Real Estate
Metro Brokers Real Estate, Inc. is
an association of independent real estate brokers who specialize in Colorado
residential, commercial and investment properties. Metro Broker's 80 office network
of 2,000 highly experienced real estate professionals have been helping buyers
and sellers make the most of their real estate transactions since 1976 with 32
years of caring, professional service. Unlike most other real estate companies,
Metro Brokers, Inc. is actually owned and controlled by its brokers. For more
information please visit http://www.MetroBrokersTV.com
IPTVBoyz is a privately funded media company based
in Denver, Colorado, The member partners are able to provide this new
synergistic PR tool through combined experience of over 100 years in video
production, TV broadcast, Search Engine Optimization, streaming technologies
and internet video player technologies.
IPTVBoyz was formed to help small
to mid level businesses compete against the large national brands. The company's
mission is to ensure that each business has the tools, content and features to
position themselves with premiere search placement in their respective business
genres. For more information, please visit www.IPTVBoyz.com
Dirk Freeman of IPTVBoyz, +1-303-800-1006, Dirk@IPTVBoyz.com
Bloodhound Blog Unchained Vance Shutes and Web 2.0
BrokerIPTV: Good morning everyone. We are at BloodhoundBlog Unchained here at the Heard Museum in Phoenix, Arizona and Greg Swann just got done giving the opening speech for his event here and I am talking with Vance Shutes and Vance just want to look at some comments and what your thoughts are on Gregs presentation.
Vance Shutes: Gregs comments this morning I thought...what hit me the most was his comment about "Give me solid ground and a lever and I can move your earth" and truly, he gave us a lever today. We are already standing on solid ground.
BrokerIPTV: What are your thoughts on world Web 2.0? You work in a traditional firm, nontraditional or are you a solo agent?
Vance Shutes: I work in a traditional firm. The largest brokerage in Michigan and we are the largest office, independent office in Ann Arbor. There is a very small group of people within the office who are moving toward Web 2.0. There is a number of people who are stuck on Web 1.0 or don't know what web is and I intend to get ahead of the curve and catch as Brian Brady says.
BrokerIPTV: So some of the comments Brian made were really quite contrary to the ideals and models say of a traditional shop where you work. What are your feelings on that?
Vance Shutes: Well, there is certainly a dichotomy between the traditional world and the Web 2.0 world, but there is a lot of consistency between those two and I can operate a Web 2.0 business within a traditional brokerage. Although as Greg said, should there ever become a dissociation between the direction that I want to move and the direction that the broker moves, there is always that ability and flexibility to move right in.
BrokerIPTV: So, you have the feeling then the fees and money that you offer is in direct proportion a good value for giving up to your emperor .
Vance Shutes: I am pleased with that so far and one can see how perhaps that as costs for brokers move upwards that perhaps the pressure will become a little bit greater on me, but I also recognize that my brokers have done an outstanding job in managing those costs and keeping it such that there can be people of all technological levels working within the company.
BrokerIPTV: Hi everybody. This is Brian Brady for BrokerIPTV.com. I am here at the Heard Museum in Phoenix, Arizona on the last and final day of the BloodHoundBlog Unchained social media marketing conference sponsored by zillow.com and I have with me a local real estate agent here in Central Phoenix, Peter Eastman with Tara Realty. How are you doing today Peter?
Peter Eastman: I am doing great. This seminar is phenomenal.
BrokerIPTV: Great. I am glad you are having a good time at it. This is unique for us because...what has your web presence been up till today? Peter Eastman: I have had none, absolutely none.
Peter Eastman: None. Zero.
BrokerIPTV: Okay [Laughs]. What happened? I mean how come you haven't put together anything on the web for your practice?
Peter Eastman: I don't really cater to buyers and sellers. I am a broker and I cater to my agents that like to make money and they work as principals more than as agents.
BrokerIPTV: Okay, great. What have you learned? Do you think anything has to change with the way you have done things in the past?
Peter Eastman: I think things need to change a lot. Not having a web presence is just going to kill your business. The world is changing and everybody needs to become part of it.
BrokerIPTV: I think so. I mean obviously we put together this conference for that reason. What did you learn at the conference?
Peter Eastman: I learned a lot of really good things about how to setup a web site, what it will do for you. I have made long lists in my notes and I need to go on the website and search all these things out and learn, so that in the next week or month I can actually put up my own web page and actually in my sleep last night I was designing about three different web pages and how to do it.
BrokerIPTV: Really? Okay, well that is good. I mean what action will you do? How long will it take for you to get this together?
Peter Eastman: I think within a month or so I will have at least two or three pages going up.
BrokerIPTV: Excellent. So, was the conference worth the fee. Did you learn enough to get you going?
Peter Eastman: Oh, I think the first morning I learned enough for everything I paid. It was phenomenal.
BrokerIPTV: With Peter Eastman from Tara Realty. This is Brian Brady from BrokerIPTV. Don't touch the browser.
BrokerIPTV : Great to have you here on BrokerIPTV. So, you are just there with Greg Swann, listen to his opening announcement, and what are your feelings, what is your take on Greg's thoughts and views?
Matthew Hardy: Greg Swann I believe has a better understanding of where the real estate industry is going than most people out there right now. Greg has a perspective on understanding that this is a bottom up industry, that the individual real estate agent, their ability, their ability to own their own technology, to own their own systems, to own their own approach to business, is what is changing the entire industry. It is wrapped up in this thing called Web 2.0, but it is all based upon the idea of control and the power for the individual real estate agent to do what they want to do for their business.
BrokerIPTV : Yeah Unchained - break the shackles, makes perfect sense.
Matthew Hardy: Absolutely. There are large institutions, there are large organizations in this industry that want to dictate to real estate agents how they should do things, how they should sort of let go of their data and not really control their future, but this is all about using the Internet to communicate with the public at large, a value proposition and to have the data backup if you will to assure those people through to completion of the sale.
BrokerIPTV : Great. Excellent comments Matthew. What type of firm do you work for, what do you do, what is your niche?
Matthew Hardy: I am CEO of a real estate software company www.GETRESTNOW.COM and what we do is we provide real estate software where the agents actually get to control their own data. They can publish the data on a website, they can have people interact with their data via a website, but they own all of their own data on their own servers and do not have to relinquish control to somebody else.
BrokerIPTV : Well, excellent. Well, thank you very much Matthew.